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Good Gaines

Brand Name and Logo Design

Logo Design

Branding & Identity

Print & Collateral

Andrea was looking for a fun name for her group personal training business. Her maiden name is Gaines, so I did a play on the word 'gains' and added the good in front.

I then got to work on the logo. Since there are two g's in the name, we decided to design around that concept. I love a simple logo and this is strong, memorable and simple at the same time.

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